AlphaTauri presents its new look for the 2023 F1 season

AlphaTauri have revealed the livery for their 2023 Formula 1 car, the AT04, at a launch event in New York.

The team have retained the blue-and-white colour scheme they have run with since their 2020 rebrand when the team changed name from Scuderia Toro Rosso. Sponsors visible on the car, which was a model based on the visual style of the current aerodynamic regulations rather than an example of AlphaTauri’s own chassis, include “primary partner” PKN Orlen, a Polish oil company which has defected from Alfa Romeo after being their title sponsor for three seasons.

Present at the launch were team principal Franz Tost and the team’s new driver line-up of Nyck de Vries and Yuki Tsunoda. The car was launched in New York to coincide with the New York Fashion Week and the AlphaTauri clothing brand’s launch in the United States.

“As we know, Formula 1 has seen a huge increase in popularity due to the likes of Netflix and social media over the last few years,” Tost said.

“So it’s extremely important that we continue to grow in this market, which is why I’m pleased we were able to launch our 2023 livery here today in New York City to show our appreciation to the U.S. audience.”

De Vries is going into his rookie season in F1, after a starring debut with Williams last year made him a sought-after talent with several teams. He has joined AlphaTauri after spending the last three years in Formula E where he became world champion in 2021.

“I’ve loved attending my first event as a Scuderia AlphaTauri driver,” De Vries said. “The opportunity to represent the brand at New York Fashion Week has been extremely special for me and really showed me what the brand is about.

“I think partly because my journey has been slightly unusual and longer, I’m even more grateful for the opportunity, more motivated to grab it and hungrier to show what I’m worth.”

Tsunoda meanwhile is embarking on a third season with AlphaTauri and has a best finish of fourth from his first two years in F1.

“My main goal is to perform more consistently in every race, independently from the car’s performance, and to score points more reliably,” Tsunoda said. “I want this year to be my best performance of the three years in terms of getting to Q3 and scoring points.”


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